Adam Seymour, Marketing Director at Winckworth Sherwood, outlines how Flare Insight helped the firm strengthen its market authority through sharper positioning and more distinctive thought leadership.
The challenge
Winckworth Sherwood were determined to improve their position as real estate thought leaders and wanted to embark on their first thought leadership campaign. With a small marketing team and limited time, they turned to Flare Insight to grow their brand presence.
“The quality of Flare’s output has been exceptional. The report has elevated our profile and opened up BD opportunities, and we’re still gaining PR months later. Our partners have seen it as a big success and are eager to get going on another project.
Adam Seymour
Director of Marketing and Business Development
The results
Catriona Collier worked with lead partners and the Marketing team to:
• Understand their competitors and the gap to stand out
• Pinpoint the campaign idea that would gain most traction
Flare Insight then:
• Inteviewed sixteen thought leaders from across the sector
• Designed a survey to canvass wider views
• Wrote a 6,000 word report
• Worked with their media agencies to draft press releases and quotes
The campaign was a huge success, reinforcing key client relationships, generating BD opportunities, and providing significant PR exposure. Interviewees commented on how positive an experience their involvement had been, and became brand advocates by discussing their thoughts at a roundtable hosted by the firm.