Caroline Watts, Business Development and Marketing Director at Foot Anstey outlines how Flare Insight have helped the firm turn sector insight into market strategy.
The challenge
Foot Anstey were aware that they required market knowledge to inform their client and sector planning, but lacked the internal resource to take the next step.
The support that Cat and her team have given to us over the last few months has been fantastic! They are very proactive and go beyond the usual research report, meeting marketing leads and fee earners on an ongoing basis to identify opportunities to increase revenue and build brand presence.
Caroline Watts
Business Development Director
The results
Flare Insight worked with each individual marketing manager to tailor insight to their requirements. With positive partner feedback, the relationship has expanded to include:
- Providing strategic sector support, outlining market and competitor dynamics and providing the rationale to plan the firm’s sector strategy and extend ideas to campaign on topics vital to the growth of their client base
- Analysing all key accounts, identifying client growth intentions and pain points to help the firm cross-sell and win new business
- As well as delivering research, Flare Insight extended the service to provide brand strategy advice and content ideas to raise profile.
Ongoing support
As well as delivering research, Flare Insight continues to provide ongoing consultative advice to turn insight into action, giving sector leads the rationale to build a strong brand presence and providing a helping hand for the firm to go to market.